April 17, 2022
PANATTA Branding Design
普拉达健身中心品牌设计
The new visual image, upgrading from the assets of the original brand image, integrates elegant and degage temperament into the sports gene existing. Refine the visual symbols and constantly strengthen them. The upgraded core visual image is more inclusive and adaptive, which is convenient for brands to highlight the distinction in different business applications harmoniously. Seven natural themed graphics are designed for the brand image, echoing the brand concept of Full of Vitality. It can be used to create an atmosphere in the indoor environment or flexibly used in brand image materials.
Information
甲方：PANATTA
项目类型：品牌设计
项目设计日期：2021.12-2022.03
品牌设计师：梁秀川、罗逸亭
品牌策划：郑恬辛
Summary
在原品牌形象资产上进行升级，在原有运动的基因中，融入优雅从容的气质。提炼视觉符号，并不断强化。升级后的核心视觉形象更具包容性和适应性，便于品牌在不同业务的应用场景中突出差异的同时也能和谐共处。呼应品牌“富有生命力”的品牌理念，为品牌形象设计了7个自然为主题的图形。或应用在室内环境中制造氛围，或灵活地应用在品牌形象物料中。
To Build A Brand
A Brand Is So Much More Than A Logo
Brand identity should have multiple facets - with the help of good designers, it manifests itself through graphic, interior space, product and even artwork.
一个 Logo 不等于品牌，品牌的形象应该是多元化的。结合对品牌的理解，平面、空间、产品、艺术都是不可或缺的元素，只有多元化的呈现才能让品牌更加丰满。
