WGC Art Complex, originated from Guangyuan Building, Haidian District, Beijing, is a Chinese aesthetic education top chain co-founded by multiple key art colleges.
As its educational attributes, effective not virtual, personalized not programmed, interactive not rigid, we give it a vivid and organic brand image.
The logo is a symbol aggregation involving four aspects of art: dance, music, drama, and painting. Every graphic element is abstract, organic, and colorful. Emotionally express the frankness and talent of youth.
Auxiliary graphics take the richness of brand to the extreme. A mass of complementary color and multiple color are used. With gradually expanded graphics from point, line to surface, an imaginative world is built. 
The signage system is highly compatible with the brand image. A whole set of icons with DNA of Art Complex is engraved on the brand memory.