November 15, 2021
LEAD CULTURE MEDIA
Branding Design
领誉传媒品牌设计
The Koi roams in the water and its ripple spreads far-reaching influence. As if the things of this world are all connected and all opposite. The wisdom of Tai chi breeds life from initial pneuma.
The logo image is a centrosymmetric perfect circle. The line mixes with the plane striking a balance between static and dynamic. The red color and black color are harmonious from pole to pole. It is a decent red in a cold tone, neither stinging nor too ebullient. When it turns to a monochromatic logo, the treatment of halftone screen, empty and full, increase the feeling of great space.
The propitious omen of Koi gathers stars. Clear image breeds brand.
Information
甲方：领誉传媒
项目类型：品牌设计
项目设计日期：2021.03-2021.05
品牌设计师：张静
品牌策划：郑恬辛
水中锦鲤，游弋生涟漪，涟漪扩散而影响深远。似世间万物，相对相连，太极智慧，元气初始而生生不息。
标志图形正圆轮廓，中心对称，线与面交错呼应，静中有动，动中有静。红黑两极，和谐共生。红为冷调正气之红，不激烈刺目，不过分热情。
单色标志图形不向色彩妥协，半调处理增加空间感，虚实相映。
锦鲤祥瑞而聚群星，形象清晰则品牌创。
项目概述
To Build A Brand
A Brand Is So Much More Than A Logo
Brand identity should have multiple facets - with the help of good designers, it manifests itself through graphic, interior space, product and even artwork.
一个 Logo 不等于品牌，品牌的形象应该是多元化的。结合对品牌的理解，平面、空间、产品、艺术都是不可或缺的元素，只有多元化的呈现才能让品牌更加丰满。
