February 10, 2014
Dear Deer Branding Design
怡鹿有你品牌形象设计
The design was inspired by the shape of slices of a cake. The usage of triangle illustrates the simple and modern design. Gold and black serves as the main color with dotted red to bring the design to life. Deer is the main image of the logo, surrounded triangles in different shapes and colors.
Information
甲方：Dear Deer
项目类型：VI 基础系统
项目设计日期：2013.11-2014.02
项目建设日期：2014.03-2014.07
设计师：罗逸亭
设计概念来自蛋糕的三角形，品牌整体风格以简洁的现代风格为主，三角形的元素贯穿其中。品牌颜色以黑色金色为主，迎合品牌的市场定位，同时以少量红色调节气氛。小鹿的形象为品牌的主体识别因素。辅助图形由不同疏密和颜色变化的三角形构成，起到辅助识别品牌的作用。
项目概述
To Build A Brand
A Brand Is So Much More Than A Logo
Brand identity should have multiple facets - with the help of good designers, it manifests itself through graphic, interior space, product and even artwork.
一个 Logo 不等于品牌，品牌的形象应该是多元化的。结合对品牌的理解，平面、空间、产品、艺术都是不可或缺的元素，只有多元化的呈现才能让品牌更加丰满。
