March 18, 2019
HB Community Branding Design
慧伴社品牌设计
HB Community（HB.C.）is a professional community platform as an emotional link to support career life in modern society.
An integrated bracket form involves infinite meaning, as well an exclusive meaning. It is not just a single sign, but embraces much good faith that tolerate everything.
From brand naming to brand visual image design, HB Community is shaped as a modern and genial brand. The simple and light visual language deliver one information clearly that it is a good decision to choose HB Community.
Information
甲方：慧伴社
项目类型：品牌设计
项目设计日期：2018.11-2019.03
品牌设计师：罗逸亭、张静、梁秀川
品牌策划：郑恬辛
慧伴社HB.C.是一个为现代社会职场生活提供服务的社区平台，它具有专业性，同时也是当代社会的情感连结。
一个完整的括号图形可以囊括无限多，也可以只包含唯一，它不止是个简单符号，更承载着包容一切的满满诚意。
从品牌命名到品牌视觉形象设计，我们把慧伴社HB.C.塑造成现代感又接地气儿的品牌，简洁轻松的视觉语言直白地告诉大家：办事儿找慧伴社就对了！
项目概述
To Build A Brand
A Brand Is So Much More Than A Logo
Brand identity should have multiple facets - with the help of good designers, it manifests itself through graphic, interior space, product and even artwork.
一个 Logo 不等于品牌，品牌的形象应该是多元化的。结合对品牌的理解，平面、空间、产品、艺术都是不可或缺的元素，只有多元化的呈现才能让品牌更加丰满。
