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May 25, 2019
Spring Posh Branding Design
春秋布舍酒店品牌设计
Spring Posh is a Chinese style business and leisure hotel, which defines modern traditional culture.
The design extracts visualized Chinese philosophical images, emphasizing the timeliness of nature and the stimulation of vitality. Take persimmon as brand symbol, build strong memory brand visual image.
Information
甲方：春秋布舍
项目类型：品牌设计
项目设计日期：2019.07-2019.10
品牌设计师：张静、罗逸亭
品牌策划：郑恬辛
Summary
春秋布舍是一家中式风格的商务休闲酒店，定义现代传统 文化。 设计提取视觉化的中国哲学意象，强调自然的时间性和对 活力的激发。将柿子作为品牌符号，建立强记忆的品牌视 觉形象。
To Build A Brand
A Brand Is So Much More Than A Logo
Brand identity should have multiple facets - with the help of good designers, it manifests itself through graphic, interior space, product and even artwork.
一个 Logo 不等于品牌，品牌的形象应该是多元化的。结合对品牌的理解，平面、空间、产品、艺术都是不可或缺的元素，只有多元化的呈现才能让品牌更加丰满。
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