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September 27, 2017

Huan Branding Design

幻品牌设计

What is the meaning of a red circle?

Does it mean making a selection, a speed limit or a pair of sexy red lips?

Every red circle symbolises a great time spent on whisky tasting.

Not just designing its brand visual identity, VEGA has also been in charge of the design of the wine bottle and wine label of HUAN Whisky Experience, creating a completely new whisky brand of character, which promises its customer to experience a whole new world upon the first sip.

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Information

甲方:HUAN
项目类型:品牌设计
项目设计日期:2017.04-2017.08
品牌设计师:张静、罗逸亭

​插画设计师:林书懿

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红圈是什么?

红圈是选中?是限速?是性感红唇?

每一个红圈都是一次很棒的威士忌品鉴。

不仅仅是“HUAN Whisky Experience”的品牌视觉形象,这一次,VEGA结合了瓶体设计、系列酒标设计,全力打造一个个性十足的威士忌新品牌,喝一口,开启一个新世界。

项目概述
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About Illustration

The pursuit of culture and art has always been a fundamental part of human civilisation.

Around the globe art and culture of different periods boasts its complicity and diversity.

In VEGA, we are passionate about all the cultures on earth. By infusing the international cultural legacy into our practice, we are dedicated to design for the modern life and create an unprecedented future for everyone. 

人类对艺术和文化的渴望与追求是千百年来未曾停止过的。大千世界孕育了丰富多彩的艺术和文化。我们真正感兴趣的,是在传统艺术与文化的基础上,做出满足现代人需求的设计,创造充满惊喜的未来。  

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To Build A Brand

A Brand Is So Much More Than A Logo

Brand identity should have multiple facets - with the help of good designers, it manifests itself through graphic, interior space, product and even artwork.

一个 Logo 不等于品牌,品牌的形象应该是多元化的。结合对品牌的理解,平面、空间、产品、艺术都是不可或缺的元素,只有多元化的呈现才能让品牌更加丰满。 

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