Magic Forest international Children’s Art Center is an educational institute dedicated to arts education for children. The organisation has 8 different locations. The client wishes to remain highly competitive with other companies, therefore they have commissioned us for a brand identity makeover, including renovation of the venues.

Their newly opened shop on the third floor of Zhuo Zhan Business Centre, Beijing has just been renovated. Comparing with other children’s education providers on the same floor, Magic Forest’s space is noticeably smarter. An art theme is visible throughout the whole area.

The interior is mainly white and natural wood coloured. Colours from its logo and mural art decorate the walls. All of which has created an ambiance that is natural, cosy and child-friendly. The ceiling mimics the shape of pitched roof, visually brightening and enlarging the inner space, providing a comfortable environment for children to study in.

Considering the main users of the space will be children, we have carefully selected materials that are natural and toxic free. For safety reasons, the interior contains mostly curvy lines without any sharp corners. The wavy curves also suggest a smoothly continuous dynamic of the space.