FLOW&GROW is a sports center that fits urban life. It guides athletes to feel the power of peace, experience the surging life, and obtain surprises in the ordinary.
Its previous Chinese name came from English transliteration and had no Chinese meaning, resulting in low brand recognition and weak communication, which was not conducive to the deep construction of brand culture. We give it a new name, Xi Yue, to echo the English meaning and inject rich brand emotions and values.
Preserve the graphic logo, continue the style, break stereotypes, and deconstruct symbols. The vibrant graphics and artistic texture constitute the brand's visual elements and narrative spatial atmosphere, which are very consistent with the semantic association brought by Xi Yue.