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July 11, 2018

EZART Chengdu

​容艺传媒成都校区

This project is located at Eastern Suburb Memory in Chengdu, with 1,600 m2 usable area and three floors. The first floor is mainly used for reception, meeting, leisure and office. The second floor is office area and has a few classrooms. The top floor is main teaching area.

This building used to be an old factory. There are some different sized iron cans in the site. We recycle them into room spaces. After the plane layout, all the iron cans more like asteroid from the top, especially the biggest one that reminds us of China Five-hundred-meter Aperture Spherical Radio Telescope (FAST). We create an interesting education space, using the simplest materials (cement, PVC floor, paint, glass, cloth) as the basis of space, illumining the space with logo and supporting graphics evolved from FAST and adding some creative ideas related to film and television partially.

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Information

甲方:容艺传媒

项目面积:1600 m²

项目类型:教育机构

项目设计日期:2017.10-2017.12

项目建设日期:2017.12-2018.06

室内设计:生兵、陶大伟

平面设计:张静

摄影师:孙翔宇

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       项目位于成都的记忆创意园区,使用面积1600平米,共三层。一层主要用于接待、会议、休闲以及办公;二层有少量的教室及办公区;三层为主要的教学区域。

       此楼原是一个老厂房,现场有一些大小不一的铁罐,我们把铁罐设计成几个房间对其进行再利用。当平面布局完成后,我们发现,俯视整个空间的时候,铁罐更像一个个的小行星。最大的那个铁罐,更是让我们想起了500米口径的中国天眼。于是,我们运用最简单的材质作为空间的基础,水泥、地胶、涂料、玻璃,局部用了一些布;天眼演化的辅助图形及标识为作为空间的亮点;局部加入一些与影视相关的创意点子,打造了一个趣味性十足的教育空间。

项目概述
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To Build A Brand

A Brand Is So Much More Than A Logo

Brand identity should have multiple facets - with the help of good designers, it manifests itself through graphic, interior space, product and even artwork.

一个 Logo 不等于品牌,品牌的形象应该是多元化的。结合对品牌的理解,平面、空间、产品、艺术都是不可或缺的元素,只有多元化的呈现才能让品牌更加丰满。 

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