ZPRIME Hotel

In the era of fast-paced economy in China today, every day we see new middle to high end hotel brands coming to market. But what is their brand identity? What is the image they are projecting? What type of consumers do they attract? These are all difficult questions to answer.
ZPRIME is a brand that is leaning towards high-tech and futuristic. Where can we find gaps for improvement? How can we excel in a crowded market? These are the biggest challenges being faced by our designers, and yet are also the starting points.

在经济高速发展的中国，每天都有层出不穷的中高端酒店品牌出现，他们的品牌个性是什么？酒店形象是怎样的？会吸引什么类型的消费者？往往很难得出明确的答案。对于偏重于科技和未来的智尚酒店品牌，它的升级方向在哪里？怎么才能在市场中脱颖而出？这对于设计师来讲是最大的挑战也恰恰是设计最初的源头。
科学和技术的目的是更好地生活，未来人们需要的更多的是精神方面,文化艺术方面的满足。所以升级要体现在：人文做到极致，并用技术解决实际问题。“极致人文，至臻体验”就是智尚臻选品牌的设计的方向和核心。