TIAN Space Branding

In China's agricultural civilization, 'fields' are a crucial factor. They are not only a reflection of the 'round sky and square earth' worldview, but also a depiction of the patterns of farmland with its fields and paths, serving as a 'home' connection within the social structure of communal societies, and embodying the essence of 'hometown and kinship!'
'Fields' are also a form of art, where the shapes and scales of fields serve as a balance measuring human labor against natural forces, inputs against outputs. The art of fields offers us new opportunities for survival and hopes for prosperity.

中国的农耕文明中，"田"是一个至为重要的因素，它既是"天圆地方"的宇宙观的折射，是土地农耕形态的田畴阡陌的图景，是人群共同体社会结构的" 家园"纽带，又是"乡里乡亲"的缩影。“田”更是一种艺术，田的形状与尺度就像衡量人力与自然力、投入与产出的天平。田的艺术为我们提供了新的生存机会与繁荣的希望。田间田空间位于建国门六号，是一个聚合多种功能的商业综合体。品牌视觉语言有机地描绘了“田”的象形属性，以及深层的文化价值。几何图形疏密带来的空间感隐喻了人与人的社交距离，大面积、明快对比色的使用，给视觉上带来愉悦感受。抽象、有机的装饰风格打造让i人也能轻松自在的氛围。